ITN Productions appoints first Head of Creative

ITN Productions has appointed Kathryn Dufty as the first Head of Creative of its advertising production business to further amplify the creative output of its TV commercials and branded content teams.

Formerly creative director of multi-platform production agency Kream (part of the Karmarama group), Kathryn has created campaigns and content for first class brands such as M&S, British Airways, Vauxhall, Milka, CoppaFeel!, Pilgrims Choice and Historic Royal Palaces.

Laetitia Rennie, Director of TV Commercials and Branded Content, ITN Productions said: “ITN Productions is gaining real momentum in the commercial ad landscape, working in collaboration with directors, agencies and direct with market-leading brands. We are already established as the go-to producer for creating live or fast turnaround content, winning Marketing Week’s Campaign of the Year for Virgin Holiday’s #SeizetheHoliday ad, and Kathryn’s appointment shows both our ambition and commitment, to providing best in class creative production to existing and future clients for all their audio-visual content needs.”

Kathryn Dufty said: “I’m delighted to join the talented advertising team at ITN Productions. We’ve already hit the ground running in 2017, and I’m looking forward to using my experience and connections to deliver first-class creative for brands with ITN.”

About ITN Productions:

ITN Productions is ITN’s in-house production business. We produce bespoke creative and commercial content for broadcasters, businesses, brands, rights holders and digital channels including:

  • TV programmes across factual, entertainment and current affairs for UK and international channels
  • TV commercials and branded content
  • Corporate video and industry news programming
  • Sports live coverage, clips and programmes
  • Shortform video online and on mobile
  • Full in-house post production facility

ITN Productions’ TV Commercial clients range from fashion and FMCG, pharma and furnishings. Our co-production of the Seize the Holiday campaign for Virgin Holidays was the first live global ad ever broadcast and was named Marketing Week’s Campaign of the Year for 2016. As ITV AdVentures’ preferred producer campaigns include Suzuki Saturdays with Ant and Dec, I am Team GB for National Lottery and Matalan: the Show with Denise Van Outen. Our award-winning Lego-versioned adverts for BT and achieved 1 million views online and won 2 Golds at the Cannes Lion Awards.

Our branded content team offers a full range of creative production capabilities to support campaigns across social media, from production of single films through to series of content for clients including Heineken, Lloyds Bank and Virgin Media. The team is also at the forefront of ‘always’ on branded entertainment in the UK, having produced channels for Thomas Cook, Natwest and BNY Melon. The team also offers production of Virtual Reality films, interactive and personalisation films.