Coop wanted to create a greater awareness of its involvement in The Community Fridge network which was set up to help communities tackle food waste and build cooking skills. They needed a production solution that would achieve this.
We created a LIVE advert that ran during Coronation Street’s most popular break with incredible results:
- System 1 Ad of the week
- The first ever LIVE advert from a grocer
- It doubled Co-op’s net sentiment to +8
- Conversion levels were up 46% on average
- Reach on FB & Instagram was up 300% from average levels
- 500+ communities applied for a community fridge in a week