During the weekends of February 2013 we worked with JWT, developers of the TA Live campaign, and Capita, to produce 14 X ground-breaking Live commercials all shot on location during operations in Helmand Province, Afghanistan.

The ads captured genuine TA soldiers going about their everyday business as reservists. The live stream was beamed back to ITN Productions via satellite, ingested edited and placed between a graphic top and tail. Capita, JWT and Clearcast approve and then played out directly into ITV airtime – all within 5 minutes!!

Production: ITN Productions
JWT: Toby Clifton
Live Broadcast and Post Productions: ITN Productions
Executive Produce: Derek Dyson
Producer: Chris Church
Director: Nick Murphy