ITN Productions created and produced RYVITA’s ‘Get More Good In’ campaign starring Davina McCall, in collaboration with Wavemaker and the James Grant Group.

The campaign invites women to ‘Get More Good In’ by living healthier lifestyles. In a series of films, Davina meets real women (45 yrs.+) who are making changes in their lives, as they discover new ways to get active. The campaign also sees Davina making inspiring RYVITA recipes and in conversation with author Sarah Rayner on developing a more positive mind-set.

Praised for Davina’s friendly honesty and for representing women who are relatable, the campaign is currently live across Ryvita.co.uk and social channels, with support from press editorials.

Creative & Production: ITN Productions
Client Services Director: Adam Barnett
Head of Creative: Kathryn Cox
Producer: Noelia Lage
Director: Simon Waldock
Production Manager: Claire Lambert
Production Assistant: Georgie Brown
Offline & Online Editors: Rhyss Hall, George Sonei, Danielle Hailstones & Benjamin Rose