With the introduction of their new branding The Premier League wanted to change perceptions and create a greater awareness of the work they do at grass routes level through their Primary Stars initiative.

We created 10 authentic human stories portraying the hard work of those involved in the Premier League’s Primary Stars initiative and the successful and emotive results they deliver.

Working with Premier League football clubs and their community co-ordinators we sourced and researched real heart felt stories of success, where the Primary Stars programme made a real difference to either the pupil, the teacher, the parent of the community as a whole.

Creative & Production: ITN Productions
Head of Branded Content: Mark Thompson
Head of Creative: Kathryn Cox
Producer: Richard Gay
Director: Sunny Bahia
Production Managers: Claire Lambert / Anna Connolly / Zoe Waller
Offline and Online Editor: Rhyss Hall