ITN Productions Advertising creates campaigns for Matalan all year round, from seasonal collections, to back to school and Christmas.

ITN Productions Advertising also creates the award-winning Matalan series, The Show, starring Denise Van Outen with a cast of celebrity guests.  

This Back to School commercial, revolves around the idea that Matalan schoolwear is so tough it can take anything thrown its way.  Featuring a brother and sister with pro-football skills, they discover despite their best efforts to destroy their uniforms, their clothes are immaculate the next day.

It is voiced by Denise Van Outen who features in Matalan’s ongoing branded content campaign, The Show, also produced by ITNP.

Creative & Production: ITN Productions
Senior Account Manager: Chanel Hardcastle
Director & Creative: Matt Carter
Commercials Producer: Noelia Lage
Producer: Noni Couell
Production Manager: Romy Jo Waller
Head of Branded Content: Mark Thompson
Art Director: Fay Fidler
DOP: Matt Fox
Gaffer: Paul Allen
Sound Recordist: Dan Horne
Post Production: ITN Productions and Lucky Cat
Editor: Joe Wilby
Colourist: Chris Matthews
Sound Designer: Craig Budd
Senior Flame Artist: Vicki Gordon