MATALAN - CASE STUDY
As part of a partnership with ITV and Time Inc, ITN have launched an online program called 'The Show'.
Produced by ITN, the show has evolved to include celebrity talent along with contributors from Time Inc, with the intention to promote all current fashion and homeware items sold by Matalan.
The show primarily lives on the Matalan website as well as Youtube with a new episode being released every fortnight. A TVC relating to each episode is also aired on TV to help drive viewers to watch the full episode online.
Creative & Production: ITN Productions
Head of Branded Content: Mark Thompson
Senior Account Manager: Chanel Hardcastle
Producer: Brett Webb
Series Producer: Darren Henson
Production Managers: Claire Lambert
Production Assistant: Georgie Brown
Gallery Director: Jo Johns