Colgate Sponsorship

TV Sponsorship Idents

Under ITV AdVentures, ITN Productions created a suite of 4 idents for Colgate Sensitive Pro-Relief’s sponsorship of This Morning Food on ITV.  Each ident fits perfectly into Colgate’s ‘taking an extra bite out of life’ campaign by showcasing a particular type of food or drink that can be enjoyed despite sensitive teeth, thanks to Colgate’s new products – a steaming cup of soup, an icy lemonade, etc.