I AM TEAM GB
In partnership with The National Lottery and ITV Adventures, we have produced a series of work that has been created by ITV Creative, and designed by animation studio Art & Graft.
This is the launch film for a campaign to showcase The National Lottery’s support of Team GB at the Rio 2016 Olympic Games.
The ‘Road to Rio’ 40’ film focuses on the story of Camelot being a key funder of Team GB; supporting 1,300 athletes on their Road to Rio, allowing them to train full time and have the best coaching, facilities and medical support in the world.
Every National Lottery ticket and Scratchcard sold across the nation helps contribute to the over £80 million per year that goes to fund to Team GB