This ‘Live’ advert for First Choice was leap year inspired, and aired within the centre break of ITV’s Coronation Street on the 29th Feb. The commercials were under the brands current campaign line of ‘Life’s too short to say no’, with the concept conceived by First Choice’s in house Marketing team.
The ad was be fronted by TV presenter Laura Whitmore and was introduced by a 10-second "proud to present" bumper from ITV.
To accompany the Live proposal TV ad, we also follow 2 other would-be 'leap year' proposers as they prepare to pop the question to their unknowing men - one at The Old Vic Theatre and the other at Gatwick Airport. This content, together with back-stories on all three couples, appear in the in the player above and the First Choice website.
The production was turned around in under 6 weeks.
Live Director – Toby Baker
Back Stories and Creative Director – Schuman Hoque
3rd Proposal Director – Gabriel Larmour
Exec Producer – Jemma Cassey
Live Producer – Jeannine Mansell
Live Production Manager – Ella Herlihy
Back Stories Producer – Sarah Harrison
Back Stories Production Manager – Nancy Eite-Cooper
Senior Account Director – Natasha Rich
Editors – Rhys Hall / Sarah Caudrey / Danny Gimenez
Colourist – James Gilmore