At ITN Productions we can proudly say we work with a vast pool of talented commercials directors, a few of which are profiled here, and of course we continue to monitor and engage with up and coming and emerging talent.
Shona AuerbachFMCG / Finance / Food / Charity / Lifestyle
ITN Productions has had the pleasure of working with Shona on projects for IKEA, Senokot and most recently, The National Lottery.
Auerbach began her career as a stills photographer. Her degree was in film in Manchester and cinematography at Leeds before completing her Master of Arts at the Polish National Film School in Lodz. Her first directorial effort was the 1996 short subject Seven, which won Best British short film and Best student film at the British short film festival. It also won at numerous other festivals such as the Best Student film at the Molodist film festival, the Student award at Munich International Festival of Film Schools, the Best film at Montecatini Filmvideo International Short Film Festival in Italy. She spent the next several years directing commercials while at the same time preparing her debut feature film, Dear Frankie, which was backed by Pathe and then picked up by Harvey Weinstein, Miramax in 2005.
Lee CroninHumour / Idents / Performance / Lifestyle
Lee Cronin woke up to the world when Ben Gardner's head popped out of the sunken boat hull in Jaws. He was about seven and decided in that moment that creating images was what he wanted to do. Fast forward a few years, and he is now an award winning director. His films have traversed the globe whilst he has helmed ad campaigns for Audi, VW, Molson, 118118, JustEat and many more.
Lee delivers stories with playful charm and precision timing. He has become a master of crafting scenes through his technical knowhow and natural director's eye. His passion for working closely with acting talent helps him to always achieve dynamic performances both with experienced and young performers
Schuman HoqueNarrative Led / Story-telling
Schuman is an award winning Film, TV and Digital director whose films have been nominated for various awards including the Anthony Minghella Award and The SXSW Grand Jury Award.
As well as directing TV spots for National Lottery, Barclays Bank, Boots No7 for ITN Productions. Schuman has also worked on TVC's for William Hill, Cancer Research UK, and CARE International, as well as directing sketches for BBC Comedy and the New York Television Festival award winning comedy, 'The New Bromantics' which led to a development deal with FOX TV Studios.
Additionally, Schuman is attached to direct a feature length documentary about Small Faces vocalist Steve Marriott and neo-noir thriller, The King's Men.
Stephen T LallyFashion / Music / FMCG
With a keen and meticulous eye for beauty, Stephen T Lally is an award-winning Irish director with a passion for the fantastical, irreverent and mysterious.
An imaginative young film-maker working in commercials and music, Stephen's work so far has encompassed TVC's, music video and online promos, fashion films and instillations. As a director, his talents in design and illustration bring forth a wealth of additional skills to each production – including costume, set and storyboard artwork.
Stephen was the obvious choice to work with us and direct our Apricot Sprint 2015 TVC.
Liam & GrantHumour / Lifestyle / Performance / Cars / Sfx
Liam and Grant's work incorporates storytelling, seamless effects, great performances and light humour.
The due have directed some fairly iconic commercials, for some great brands - like Virgin Trains 'The Return of the Train', the very popular Tomcat series for Bacardi Breezer, Audi 'Duel', Volvic 'Cave Man' & Peugeot with the ever enigmatic David Blaine.
Other credits include spots for Honda with speedster Valentino Rossi, Citroen, Rover, VW, Opel, Schweppes, Homebase, Kellogg's, Camel, Nissan, Windex, Walkers, Staropramen and many many others.
Whilst attempting to be both stylish and cinematic, Liam and Grant's work belies a sensitive and thoughtful direction towards casting and working with actors, enhancing the propensity for strong narrative content.
Barry KimberComedy / Cars / Food / Home / Improvement
Barry has been directing commercials, broadcast branding content and short films for over 15 years. He began his career at the BBC in 1998 where he wrote and directed TV trails, promos and branding films across all BBC channels. In that time he collected 14 Promax awards including seven Golds in the UK and Europe and a platinum award from the USA.
In 2002 he left to form the directing duo 'Albert' with Andy Poyiadgi. They shot commercials and idents for Ford, Nissan, Wickes, Heinz, Burger King and many others. They have collected silver lions from Cannes, silver arrows from BTA and made an appearance in the D&D book for their Sopranos promo for A&E USA.
Clients have included Abbot Mead Vickers, BBH, Crispin Porter, Grey, Leo Burnett, Publicis and TBWA.
Richard OliverFMCG / Finance / Food / Charity / Lifestyle
Richard has been directing TV commercials, longer form content and large scale video installations for the best part of 15 years.
Richard has made high profile films for many global brands and in the past 18 months and shot for Bentley, Samsung, Johnson & Johnson, Landrover, Mazda, Chivas Regal and Visit Scotland amongst many others.
Richard's work stands out for being brave, he likes to take chances and believes that audiences enjoy working things out sometimes and are often happiest when challenged. He likes a happy audience.
Ben Hume-PatonFashion / Beauty / Cars / Sport / Lifestyle
Ben is a creative and film director with a passion for all things visual, specialising in fashion, beauty and cars for commercials but loves to work across a multitude of disciplines from PR, branded content, TV production and of course film.
Working on a freelance basis, Ben is a long-time collaborator of ITN Productions and has led creative development and directed projects for Apricot and Suzuki.