MATALAN - CASE STUDY
As part of a partnership with ITV and Time Inc, ITN have launched an online program called 'The Show'.
Produced by ITN, the show has evolved to include celebrity talent along with contributors from Time Inc, with the intention to promote all current fashion and homeware items sold by Matalan.
The show primarily lives on the Matalan website as well as Youtube with a new episode being released every fortnight. A TVC relating to each episode is also aired on TV to help drive viewers to watch the full episode online.
Client Services Director - Adam Barnett
Series Producer - Emily Humphries
Producer - Stuart Hall
Senior Account Manager - Erin Mclean
Production Manager - Claire Lambert
Assistant Producer -Charlie Moore
Gallery Director - Jo Johns