Airbnb The Happiness Club

Branded Content

We created a series of 11 good news bulletins for Airbnb's digital activation of their #mankind campaign. Our role was to answer the question 'Is man kind?' with a series of weekly bulletins showing good news stories from across the world. Social media reaction ranged from "We need more positive things like this" to the less restrained "Yaaasss kind news!! Thanks Airbnb".