This beautifully shot TV spot for on-line fashion retailer Apricot was their first tv campaign. Shot in one shot, this captivating ad focuses on a central model wearing the brands hero summer dress and from start to finish she never leaves the viewers gaze.
Project Name – Apricot Launch Spot
Agency – ITN Productions
Director – Ben Hume Paton
Exec Producer – Chris Church
Producer – Dawn Christy
Account Director – Natasha Rich